Your website doesn't need a redesign. It needs therapy.
Free audits and rebuilds for businesses willing to be on camera. Standard rates otherwise — same Fractional CTO, no spotlight.
Technical problem-solving, reframed as diagnosis.
Most business problems aren't aesthetic — they're operational. Slow sites, bloated stacks, and stitched-together SaaS subscriptions are quietly costing you money every month. Website Therapy is where I work through those problems on camera so other business owners can recognize — and avoid — the same mistakes.
If your problem is interesting and you're willing to be public about it, I'll do the work for free in exchange for filming the process. Otherwise my standard Fractional CTO rates apply.
Two ways to work with me
If you don't mind being on camera, the pro-bono path is real work at no cost. If you'd rather stay private, the consulting path is the same engagement, billed normally.
Free "Patient" Engagement
You get a free audit, scope, and rebuild. In exchange, you sign a media release allowing me to film the process for the YouTube channel.
- ✓ Full Tech Health Audit (normally $250)
- ✓ Documented workflow + rebuild
- ✓ Featured (or not) on the channel
- ✓ No guarantee of selection — see terms
Standard Consulting
Same Fractional CTO, same diagnostic depth — billed at standard rates. Nothing is filmed unless you sign a separate agreement.
- ✓ $65/hr remote, $100/hr onsite
- ✓ $350 day-rate sprints
- ✓ $250 flat Tech Health Audit
- ✓ WaaS hosting from $50/mo
Every way to engage
Transparent rates, scoped packages, no surprises. Same engineer regardless of which path you take.
| Tier | Setup | Recurring | Best for |
|---|---|---|---|
| Tech Health Audit | $250 flat | — | Diagnosis only |
| Standard Site (WaaS) | $149 | $50 / mo | Lead-gen sites, portfolios |
| E-Commerce (WaaS) | $250 | $99 / mo | Online stores, scheduling |
| Remote Consulting | — | $65 / hr | Targeted work |
| Onsite Consulting | — | $100 / hr (2-hr min) | Local hands-on |
| Day Rate Sprint | — | $350 / day | Deep-dive migrations |
| vCTO Advisory | — | Retainer | Includes free Standard Site |
| vCTO Executive | — | Retainer | Includes free E-Commerce |
Retainer quotes are scoped individually. Reach out for a custom proposal.
Most of my work is paying for itself.
A typical Website Therapy session identifies between $200 and $800 / month in unused software, redundant platforms, and over-priced builder subscriptions. The audit alone usually funds the next engagement.
If you're being chosen for the channel, you'll see exactly what I cut and why — line by line, dollar by dollar — so you can replicate the cleanup on your own later.
What you'll see in an episode
- 1The Problem. The pain you're living with every day.
- 2The Audit. Where the money is bleeding out.
- 3The Fix. The rebuild, live on camera.
- 4The Prognosis. Money saved, time gained, performance back.
Ready to apply?
Takes about 5 minutes. You'll be guided through a short wizard — business details, then a media release to review and sign.
Prefer to stay off-camera? See standard services & pricing.